Successful leaders embrace chaos because they understand that complexity is inescapable, but also recognize it as the main source of creative opportunities. In a world that is continuously redefined by the pursuit of creative destruction, companies need a well-designed and systematic approach for different time horizons. We help you design the right innovation models and processes, define your resources and capabilities, and create an internal culture where ideas can flourish and grow.
Strategic clarity requires hard choices. We help you to unlock growth and value creation by identifying non-obvious opportunities and defining audacious strategies that bring deep human insights, disruptive industry shifts and trends, and an acute understanding of the true potential of your tangible and intangible assets into center stage.
The CEO of Lego, the global toy company, once said “If you want to understand how animals live, you don't go to the zoo, you go to the jungle”. Creative research techniques, empathy and contextual settings define our approach to uncovering deep emotions and latent consumer needs.
At Lantern, we don't just design products. We create new categories and markets as attractive opporunities emerge from our research. Our philosophy around product design is based on being radicaly user-centered: simple, honest, transparent, and last but not least, sustainable.
At Lantern, we fall in love not with ideas or technologies, but with understanding the problems that users face when encountering a new or existing service. Once we understand the true pain points and opportunities along a consumer's journey, we co-design and rapidly iterate along with multiple stakeholders in order to bring solutions to life.
Great new products and services build strong functional and emotional connections with end users. This is where designing brands, packaging and other experiential touchpoints as an integrated system helps to set your offering apart and generate trial, repeat purchase and a loyal base of fans.
