Breaking the myths about Gen Z: how McDonald's evolved its strategy to engage at a deep emotional and cultural level

Developing a strategic foundation to grow the world’s first certified organic caviar

Agile innovation with tangible results

Enhancing the high quality of Spanish beef, sheep, and goat meats to achieve international markets.

Positioning the brand in the channel with a new claim for range re-launch

Sparking shopper's interest through the Pet Food category

Approaching untapped high potential categories and opportunities

Defending and expanding category leadership, one innovation at a time

Jealsa, working on a new development for its historic brand Rianxeira

Building a strong brand to propel a plant-based ice cream start-up

Making the sausage category relevant again

Jump-starting a new line of business

Helping a global brand understand the future of the OOH beverage market

Sailing the seas of innovation better, faster

Taking the costume industry by surprise

Reinventing the in-store customer experience

A new category of adult milkshakes

Developing McDonald’s Strategic Plan for the Family segment