In our study "Innovation in FMCG in the context of COVID-19," Lantern and IRI surveyed CEOs, CMOs and other executives from 70 leading FMCG manufacturers (food, beverages, personal care, perfumery and beauty) and 14 of our country's leading retailers. This report answers a series of questions about how to grow your business, where to innovate and other relevant strategic issues on the new social and economic stage.
