Since the first edition of our "The Green Revolution" report in 2017, the plant-forward and plant-based (or as we like to call it, veggie) lifestyle has grown in Spain in numbers and influence, starting as a revolution and surging into a wave. Far from a fad, it is an established and growing social reality. In this study we delve into the reasons for the significant growth of this trend, the new needs of the public and novel business opportunities for the food sector.
