Will Gittins

Consultant
A city:
Reykjavik
An object:
My Italo Disco vinyls
A passion:
Languages and linguistics
An experience:
A night at Berghain, Berlin
A food:
Seafood arroz caldoso in El Palmar, Valencia
Will is from the United Kingdom, having studied at the University of Southampton and the University of Granada, graduating in Spanish and linguistics. Will went on to study a Masters in Management with a specialisation in Integrated Marketing and Communications at IE Business School in Madrid. A Spanish resident since 2014, Will has worked at several multinational and boutique branding and marketing agencies in Spain for both national and international clients, using his fluent English, Spanish and French to create and optimize brands, customer experiences and company cultures that are ready to take on the world. The first thing Will does when he lands in a new country is head straight to the supermarket to get to know this new environment through its food. Will is truly a digital native, having grown up around partially assembled computers and put to sleep as a baby to the sound of a dial-up modem. His passion for technology has continued into adulthood and he is passionate about any innovation that can provide new ways of interacting with brands in a changing world.

Presentations



Jaime Martín, founding partner and CEO of Lantern, is a renowned guest speaker at various prestigious international forums. His presentations are inspiring, rigorous, engaging and visually powerful. In them, he addresses topics such as foresight on future consumption and business trends; social changes to understand how to build culturally relevant brands; the future of food and the food & beverage sector; and innovation levers to grow in complex times. These are some of the companies and organizations where he has been invited to speak:

- Companies seeking radical inspiration for their senior management events (e.g. Danish Crown, McDonald's, GB Foods, Merck etc.)
- Food Innovate Summit 2025 Madrid (event Chair)
- Food Tech Summit & Expo (Mexico)
- Vitafoods (Geneva)
- Food Live Matters (UK)
- Alimentaria (Barcelona)
- Food4Future (Bilbao)
- America Food Innovate (Chicago)
- AECOC
- Cluster Alimentación de Galicia
- Basque Food Cluster
- Global Dairy Congress
- IESE Business School
- FIAB

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