Luda has always been interested in the visual side of the world and started her career as a graphic designer after graduating from the Moscow State University of Printing Arts. After several years of experience at a branding agency in Moscow, Luda went on to explore the possibilities and cultures of the world. After receiving her master's degree in Design and Innovation from IED Madrid, she went to live in San Francisco. Now, she has returned to Madrid to join the Lantern team to add her visual thinking to the strategic approach of the team. Curious by nature, she is not restricted in her interests to only one field. Together with visual communications and branding, she focuses on the field of conceptual and experimental design.