The Pescanova Group is a leading multinational seafood company based in Galicia, a region of Spain renowned for its incredible white wines, amazing seafood and beautiful villages. The company operates in over 24 countries across 4 continents with approximately 3,400 employees and sells its frozen and chilled products under the Pescanova brand, in retail and foodservice channels in more than 80 countries across the world. countries around the world. Lantern was retained to design and implement a new product innovation process that would allow the company to bolster sales and meet the targets set by its strategic plan. Given that the company is vertically integrated "from sea to fork," one of the challenges we faced early on was to design an efficient model that would encompass the perspectives of multiple stakeholders, without sacrificing speed to market. In this context, our key goal was to help Pescanova transform itself from a "factory-oriented," industrial company, to a fully consumer-centric enterprise.
During several months, the Lantern team provided support for the effective implementation of the new process, helping the marketing and R&D teams funnel new opportunities and product concepts, including both quick wins and more disruptive ideas, through. Today, Pescanova is one of the most active players in new product innovation in its category, and since the implementation of the new innovation systems and processes the brand has penetrated an additional 3% of households. The hard work of the innovation team is paying off and their new products are entering new consumption moments (like snacking via the "Tapeo" product line), reaching traditional pleasure-seeking consumers (octopus) and appealing to more adventurous consumers (seafood ceviches).
