María Urquiza

Senior Consultant
A city:
Oaxaca
An object:
My ukulele
A passion:
Art
An experience:
Ahmedabad's kite festival
A food:
Spicy fried peppers
María’s upbringing between Madrid, Minneapolis and Mexico City has formed her into a versatile and dynamic professional. With a portfolio of projects and experiences that jumps between sectors as much as countries, María brings to Lantern an expertise in human-centric design, product & service innovation and brand strategy. She holds a B.A. in Economics and Political Science from Vassar College in New York, with a specialization in globalization obtained while studying in Zanzibar, New Delhi and Wellington. Her Master’s Degree is in Strategic Design, from the Instituto Europeo di Design in Madrid.

Presentations



Jaime Martín, founding partner and CEO of Lantern, is a renowned guest speaker at various prestigious international forums. His presentations are inspiring, rigorous, engaging and visually powerful. In them, he addresses topics such as foresight on future consumption and business trends; social changes to understand how to build culturally relevant brands; the future of food and the food & beverage sector; and innovation levers to grow in complex times. These are some of the companies and organizations where he has been invited to speak:

- Companies seeking radical inspiration for their senior management events (e.g. Danish Crown, McDonald's, GB Foods, Merck etc.)
- Food Innovate Summit 2025 Madrid (event Chair)
- Food Tech Summit & Expo (Mexico)
- Vitafoods (Geneva)
- Food Live Matters (UK)
- Alimentaria (Barcelona)
- Food4Future (Bilbao)
- America Food Innovate (Chicago)
- AECOC
- Cluster Alimentación de Galicia
- Basque Food Cluster
- Global Dairy Congress
- IESE Business School
- FIAB

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