José Antonio Gómez

Quantitative research
A city:
Cordoba
An object:
A watch
A passion:
Learning from those who master something
An experience:
Living in itself is a good experience, particularly if you are lucky enough to do so in the West
A food:
Gazpacho, seafood, callos, lacón con grelos
27 years experience in market research has made Jose Antonio not only an expert, but also a master of this science. He holds a PhD in Sociology, and has worked as a director at Millward Brown, where he managed CIMEC, the area devoted to culture-related studies. He has led numerous research studies for clients such as Renfe (Spanish national railway company, Renault, SGAE (General Society of Authors of Spain), the Spanish Ministry of Culture, and the DGT (Department in charge of Spanish traffic). Jose Antonio, is also a lecturer and has been an Advisory Member of the Cabinet of the Spanish Government.

Presentations



Jaime Martín, founding partner and CEO of Lantern, is a renowned guest speaker at various prestigious international forums. His presentations are inspiring, rigorous, engaging and visually powerful. In them, he addresses topics such as foresight on future consumption and business trends; social changes to understand how to build culturally relevant brands; the future of food and the food & beverage sector; and innovation levers to grow in complex times. These are some of the companies and organizations where he has been invited to speak:

- Companies seeking radical inspiration for their senior management events (e.g. Danish Crown, McDonald's, GB Foods, Merck etc.)
- Food Innovate Summit 2025 Madrid (event Chair)
- Food Tech Summit & Expo (Mexico)
- Vitafoods (Geneva)
- Food Live Matters (UK)
- Alimentaria (Barcelona)
- Food4Future (Bilbao)
- America Food Innovate (Chicago)
- AECOC
- Cluster Alimentación de Galicia
- Basque Food Cluster
- Global Dairy Congress
- IESE Business School
- FIAB

Recent Articles

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