Carmen is so passionate about paddle that in Lantern, we live with the fear that one day she might leave us, in order to start a professional paddle career. She changed the “sevillanas” (traditional music and dance from Sevilla) and her native region, Andalucia, for the “chotis madrileño” (traditional dance of Madrid) in order to commit to the world of ideation, storyboards and prototypes. Her interest to keep learning and widen her knowledge in the innovation field, took her to study a Service Design short course in Central Saint Martins Design School, accredited by the University of the Arts London. This course helped Carmen to understand the importance of creating meaningful user experiences and designing effective solutions being people's needs in mind. Carmen has a Master’s degree in Corporate Communication from the San Pablo University- CEU and holds a degree in Advertising and Public Relations from the University of Seville.